Fulltime Position: Brand Manager Location: Camarillo, CA
General Description: The Brand Manager will take a leadership role within the marketing department relating to all key brand deliverables for packaging, SKU management, food safety, consumer communication and sales support. This role will serve as a key conduit between Marketing, Sales, Operations, Accounting, and IT as the resident expert on all brand related matters for Houweling’s corporately.
The successful candidate will bring a minimum of 3-5 years progressive growth in a marketing function within the unique, pressure packed produce industry.
Reporting Structure: The Brand Manager will report directly to the CMO.
o Execute and evolve key strategic brand goals including leveraging Houweling’s advantages; locally grown, growing expertise, sustainability and authenticity
o Maintain annual calendar of events, promotions, advertisements and reoccurring programs with detailed plans and execution reports for continued improvement
o Tradeshow Plan and Management
o Ensure packaging meets applicable USDA/CFIA and customer labelling requirements
o Proactively work with suppliers to develop new and re-develop existing packaging formats to meet customer requirements, process improvements, etc.
o Work with graphic designer on completion of all artwork requirements, including a documented approval and archive process
o Lead the request of new item set-up in support of sales and operations for all locations to the finance team for implementation
o In conjunction with CMO, conduct quarterly SKU movement, margin and segment analysis
o Identify SKU rationalization opportunities within the brand portfolio
Food Safety / PTI
o Update and maintain Houweling’s GTIN program at all 3 farm locations
o Actively participate in audit preparations to support individual site Food Safety Managers with all required documentation and preparations for audits
o Serve as a conduit between individual Food Safety managers to assist in sharing of information, certifications and best practices
Brand Asset Management
o Maintain, identify needs and add to existing product, site, personnel, packaging imagery assets housed on the common drive
o Manage multiple brand assets including Houweling’s primary, alternate and secondary labels
o Annually update and maintain various verifications/certifications, memberships etc. including – Non-GMO Project, PMA, CPMA, BCPMA, United Fresh,etc.
o Manage inbound consumer communications through various digital platforms
o Lead customer, vendor and community tours as required
o Company representative at community and industry functions
o Quarterly SKU management report
o Bi-monthly SKU trend report
o Post tradeshow reports
Strong communication (written/oral) and relationship building skills
Able to demonstrate problem-solving skills.
High level of attention to detail
Strong time management skills and ability to work with deadlines
Must be highly self-motivated and willing to learn
Working knowledge of the Microsoft Office Software Suite
Experience with Microsoft Dynamics AX or similar ERP
University/College Degree or substantial equivalent industry work experience
Equal Employment Opportunity Employer. M/F/D/V.